How to manage the impact of GenAI on Customer Experience

Generative AI will transform all three pillars of CX management:
understand customers; set CX strategy and coordinate across the enterprise.

Application leaders must identify CX use cases for GenAI that create
the most customer and organizational value, while mitigating risks.

Don't miss this article with key Gartner® insights and much more
to keep ahead in a rapidly evolving market.